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	<title>Brighter Marketing Blog</title>
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	<link>http://brightermarketing.com/blog</link>
	<description>marketing musings, thoughts and advice, looking at marketing from a different angle</description>
	<pubDate>Tue, 20 Apr 2010 09:22:20 +0000</pubDate>
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		<title>Brand Bloopers</title>
		<link>http://brightermarketing.com/blog/2010/04/brand-bloopers/</link>
		<comments>http://brightermarketing.com/blog/2010/04/brand-bloopers/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 09:20:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Brand Reputation]]></category>

		<category><![CDATA[Guitar]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[United Airlines]]></category>

		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=701</guid>
		<description><![CDATA[I was putting together a branding masterclass a few weeks ago and included some examples of when brands get it very wrong. I thought I had included some of the best, however I was running a marketing course yesterday and one of the delegates brought this one to my attention. Although it has been viewed [...]]]></description>
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		<item>
		<title>All work and no play makes marketing dull</title>
		<link>http://brightermarketing.com/blog/2010/04/all-work-and-no-play/</link>
		<comments>http://brightermarketing.com/blog/2010/04/all-work-and-no-play/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 15:06:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Creativity]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Play]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=693</guid>
		<description><![CDATA[



Image via Wikipedia



I asked my soon-to-be three year old daughter what she wanted to do this Sunday, her reply was as follows;
&#8220;Playing, then sleepies, then playing and park swings&#8221;
And it got me thinking, when did I last have a day of play and rest?
Being playful is a great way to access your creativity, but how [...]]]></description>
		<wfw:commentRss>http://brightermarketing.com/blog/2010/04/all-work-and-no-play/feed/</wfw:commentRss>
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		<item>
		<title>Wordle and Your Brand</title>
		<link>http://brightermarketing.com/blog/2010/03/wordle-and-your-brand/</link>
		<comments>http://brightermarketing.com/blog/2010/03/wordle-and-your-brand/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 14:51:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tag cloud]]></category>

		<category><![CDATA[Wordle]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=685</guid>
		<description><![CDATA[



Image by patti haskins via Flickr



I have know about Wordle http://www.wordle.net for some time now, but completely forgot to mention it on the blog.
It is a great tool for making your website, presentations and other marketing come alive with key words and what&#8217;s more it is simple and easy to use and will generate a [...]]]></description>
		<wfw:commentRss>http://brightermarketing.com/blog/2010/03/wordle-and-your-brand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>5 Marketing Spring Clean Tips</title>
		<link>http://brightermarketing.com/blog/2010/03/5-marketing-spring-clean-tips/</link>
		<comments>http://brightermarketing.com/blog/2010/03/5-marketing-spring-clean-tips/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 20:50:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Spring cleaning]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=682</guid>
		<description><![CDATA[



Image by EssjayNZ via Flickr



Spring is here (almost), I was out at the weekend and I could feel the heat and the faint rays of the sun on my face for the first time, in what seems like months. It felt lovely and it made me think about spring cleaning, something many of us do [...]]]></description>
		<wfw:commentRss>http://brightermarketing.com/blog/2010/03/5-marketing-spring-clean-tips/feed/</wfw:commentRss>
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		<item>
		<title>Achieving Your Dreams</title>
		<link>http://brightermarketing.com/blog/2010/03/achieving-your-dreams/</link>
		<comments>http://brightermarketing.com/blog/2010/03/achieving-your-dreams/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 22:02:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Creativity]]></category>

		<category><![CDATA[Last Lecture]]></category>

		<category><![CDATA[Randy Pausch]]></category>

		<category><![CDATA[TED conference]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=678</guid>
		<description><![CDATA[I stumbled across this video as I was looking for some inspiration on Ted, www.ted.com. I have posted some videos from Ted from time to time on this blog as it is an amazing website full of very interesting and creative speakers. This particular video is a lecture given by Professor Randy Pausch, who was [...]]]></description>
		<wfw:commentRss>http://brightermarketing.com/blog/2010/03/achieving-your-dreams/feed/</wfw:commentRss>
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		<item>
		<title>Dopamine the Legal High</title>
		<link>http://brightermarketing.com/blog/2010/03/dopamine-the-legal-high/</link>
		<comments>http://brightermarketing.com/blog/2010/03/dopamine-the-legal-high/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 18:56:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Emotion in Marketing]]></category>

		<category><![CDATA[Buyology: Truth and Lies About Why We Buy]]></category>

		<category><![CDATA[Dopamine]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Martin Lindstrom]]></category>

		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=670</guid>
		<description><![CDATA[



Image via Wikipedia



I was doing some reading today as I am putting the final touches to a course on psychology and emotion in marketing. I picked up Buyology by Martin Lindstrom, which I have referred to in previous posts. It is a book all about the science behind why we buy and make the choices [...]]]></description>
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		</item>
		<item>
		<title>Santa, The Marketeers&#8217; Dream</title>
		<link>http://brightermarketing.com/blog/2009/12/santa-the-marketeers-dream/</link>
		<comments>http://brightermarketing.com/blog/2009/12/santa-the-marketeers-dream/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 18:42:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Marketing and Advertising]]></category>

		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=662</guid>
		<description><![CDATA[I receive a regular newsletter from Mel McGee at Super Mummy a Mumpreneurs network. Her newsletters are always upbeat and full of useful information to inspire the mummies of the world to do more and create amazing businesses from scratch. I would like to link to the article but you have to be a member [...]]]></description>
		<wfw:commentRss>http://brightermarketing.com/blog/2009/12/santa-the-marketeers-dream/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Use Plain English</title>
		<link>http://brightermarketing.com/blog/2009/12/use-plain-english/</link>
		<comments>http://brightermarketing.com/blog/2009/12/use-plain-english/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 20:51:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Common Craft]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=658</guid>
		<description><![CDATA[I was reading the Sunday Times this morning and was looking through the business section, when a job advert caught my attention, not because I want a new job, but because I couldn&#8217;t actually understand what role they were trying to fill. Whoever had written the advert had obviously had a thesaurus at hand and [...]]]></description>
		<wfw:commentRss>http://brightermarketing.com/blog/2009/12/use-plain-english/feed/</wfw:commentRss>
		</item>
		<item>
		<title>It&#8217;s been some time&#8230;</title>
		<link>http://brightermarketing.com/blog/2009/12/its-been-some-time/</link>
		<comments>http://brightermarketing.com/blog/2009/12/its-been-some-time/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 21:59:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=651</guid>
		<description><![CDATA[Oops, it has been almost three months since our last blog post and the words &#8220;decorator&#8217;s or builder&#8217;s house&#8221; come to mind. It always seems to be your own house that suffers most when you are an expert as you are busy doing work for other people. We decided to make our offline marketing more [...]]]></description>
		<wfw:commentRss>http://brightermarketing.com/blog/2009/12/its-been-some-time/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Experts aren&#8217;t Always Right</title>
		<link>http://brightermarketing.com/blog/2009/09/experts-arent-always-right/</link>
		<comments>http://brightermarketing.com/blog/2009/09/experts-arent-always-right/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 08:00:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Creativity]]></category>

		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=646</guid>
		<description><![CDATA[In the last post we talked about how by rule breaking you can tap into your creativity and generate new ideas. It&#8217;s with this in mind that the following blog  from Innovation Zen made me think that even experts sometimes put self imposed rules on themselves that can stunt creativity.  I guess Siobhan and I [...]]]></description>
		<wfw:commentRss>http://brightermarketing.com/blog/2009/09/experts-arent-always-right/feed/</wfw:commentRss>
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