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	<title>Brighter Marketing Blog</title>
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	<link>http://brightermarketing.com/blog</link>
	<description>marketing musings, thoughts and advice, looking at marketing from a different angle</description>
	<pubDate>Thu, 11 Mar 2010 22:04:32 +0000</pubDate>
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		<title>Achieving Your Dreams</title>
		<link>http://brightermarketing.com/blog/2010/03/achieving-your-dreams/</link>
		<comments>http://brightermarketing.com/blog/2010/03/achieving-your-dreams/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 22:02:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Creativity]]></category>

		<category><![CDATA[Last Lecture]]></category>

		<category><![CDATA[Randy Pausch]]></category>

		<category><![CDATA[TED conference]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=678</guid>
		<description><![CDATA[I stumbled across this video as I was looking for some inspiration on Ted, www.ted.com. I have posted some videos from Ted from time to time on this blog as it is an amazing website full of very interesting and creative speakers. This particular video is a lecture given by Professor Randy Pausch, who was [...]]]></description>
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		<item>
		<title>Dopamine the Legal High</title>
		<link>http://brightermarketing.com/blog/2010/03/dopamine-the-legal-high/</link>
		<comments>http://brightermarketing.com/blog/2010/03/dopamine-the-legal-high/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 18:56:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Emotion in Marketing]]></category>

		<category><![CDATA[Buyology: Truth and Lies About Why We Buy]]></category>

		<category><![CDATA[Dopamine]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Martin Lindstrom]]></category>

		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=670</guid>
		<description><![CDATA[



Image via Wikipedia



I was doing some reading today as I am putting the final touches to a course on psychology and emotion in marketing. I picked up Buyology by Martin Lindstrom, which I have referred to in previous posts. It is a book all about the science behind why we buy and make the choices [...]]]></description>
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		<item>
		<title>Santa, The Marketeers&#8217; Dream</title>
		<link>http://brightermarketing.com/blog/2009/12/santa-the-marketeers-dream/</link>
		<comments>http://brightermarketing.com/blog/2009/12/santa-the-marketeers-dream/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 18:42:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Marketing and Advertising]]></category>

		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=662</guid>
		<description><![CDATA[I receive a regular newsletter from Mel McGee at Super Mummy a Mumpreneurs network. Her newsletters are always upbeat and full of useful information to inspire the mummies of the world to do more and create amazing businesses from scratch. I would like to link to the article but you have to be a member [...]]]></description>
		<wfw:commentRss>http://brightermarketing.com/blog/2009/12/santa-the-marketeers-dream/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Use Plain English</title>
		<link>http://brightermarketing.com/blog/2009/12/use-plain-english/</link>
		<comments>http://brightermarketing.com/blog/2009/12/use-plain-english/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 20:51:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Common Craft]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=658</guid>
		<description><![CDATA[I was reading the Sunday Times this morning and was looking through the business section, when a job advert caught my attention, not because I want a new job, but because I couldn&#8217;t actually understand what role they were trying to fill. Whoever had written the advert had obviously had a thesaurus at hand and [...]]]></description>
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		<item>
		<title>It&#8217;s been some time&#8230;</title>
		<link>http://brightermarketing.com/blog/2009/12/its-been-some-time/</link>
		<comments>http://brightermarketing.com/blog/2009/12/its-been-some-time/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 21:59:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=651</guid>
		<description><![CDATA[Oops, it has been almost three months since our last blog post and the words &#8220;decorator&#8217;s or builder&#8217;s house&#8221; come to mind. It always seems to be your own house that suffers most when you are an expert as you are busy doing work for other people. We decided to make our offline marketing more [...]]]></description>
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		<item>
		<title>Experts aren&#8217;t Always Right</title>
		<link>http://brightermarketing.com/blog/2009/09/experts-arent-always-right/</link>
		<comments>http://brightermarketing.com/blog/2009/09/experts-arent-always-right/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 08:00:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Creativity]]></category>

		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=646</guid>
		<description><![CDATA[In the last post we talked about how by rule breaking you can tap into your creativity and generate new ideas. It&#8217;s with this in mind that the following blog  from Innovation Zen made me think that even experts sometimes put self imposed rules on themselves that can stunt creativity.  I guess Siobhan and I [...]]]></description>
		<wfw:commentRss>http://brightermarketing.com/blog/2009/09/experts-arent-always-right/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Marketing Creativity</title>
		<link>http://brightermarketing.com/blog/2009/09/marketing-creativity-2/</link>
		<comments>http://brightermarketing.com/blog/2009/09/marketing-creativity-2/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 10:40:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Creativity]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=638</guid>
		<description><![CDATA[








We run creativity and innovation workshops and the main challenge we have it getting people to break out of their normal thought patterns and start using their grey matter more effectively.  Getting individuals out of their routine and shaking up their &#8220;this is how we do things around here&#8221; mentality is one of the most [...]]]></description>
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		</item>
		<item>
		<title>Building a New Website?</title>
		<link>http://brightermarketing.com/blog/2009/09/building-a-new-website/</link>
		<comments>http://brightermarketing.com/blog/2009/09/building-a-new-website/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 09:24:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Website]]></category>

		<category><![CDATA[Seth Godin]]></category>

		<category><![CDATA[Web site]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=634</guid>
		<description><![CDATA[We work with lots of clients and we are often asked  &#8220;what should we do with our website?&#8221; The answer differs depending on what you want your website to do for you. If it is your only route to market, then making sure that it sells your product or service successfully is paramount. In our [...]]]></description>
		<wfw:commentRss>http://brightermarketing.com/blog/2009/09/building-a-new-website/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Getting New Customers</title>
		<link>http://brightermarketing.com/blog/2009/09/getting-new-customers/</link>
		<comments>http://brightermarketing.com/blog/2009/09/getting-new-customers/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 11:31:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Creativity]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=627</guid>
		<description><![CDATA[This is just a quick story that shows that with a little thought you can make customers feel valued and how it is often the most simple marketing ideas that can generate new customers.
My sister lives in New Zealand and loves Liz Earle cosmetic products, she can&#8217;t buy them out there, so I decided to [...]]]></description>
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		</item>
		<item>
		<title>Marketing Fitness</title>
		<link>http://brightermarketing.com/blog/2009/09/marketing-fitness/</link>
		<comments>http://brightermarketing.com/blog/2009/09/marketing-fitness/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 10:33:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://brightermarketing.com/blog/?p=622</guid>
		<description><![CDATA[






It has always been my dream to gallop along a windswept beach on a horse and a few weeks ago I had the opportunity to do just that. I guess you are wondering what on earth my dream has to do with marketing, well as it turns out quite a lot&#8230;
I was on a break [...]]]></description>
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