Comments for Brighter Marketing Blog http://brightermarketing.com/blog marketing musings, thoughts and advice, looking at marketing from a different angle Fri, 12 Mar 2010 16:33:37 +0000 http://wordpress.org/?v=2.7.1 hourly 1 Comment on Experts aren’t Always Right by admin http://brightermarketing.com/blog/2009/09/experts-arent-always-right/comment-page-1/#comment-5509 admin Thu, 19 Nov 2009 20:39:08 +0000 http://brightermarketing.com/blog/?p=646#comment-5509 <a href="#comment-5351" rel="nofollow">@Paul Bassi </a> Thanks for your comments Paul they are much appreciated - it is true that we take the experts word for it, without question. Perhaps we should questions experts more, in fact we welcome it when our clients challenge our assumptions, it's what keeps us on our toes :-) @Paul Bassi
Thanks for your comments Paul they are much appreciated - it is true that we take the experts word for it, without question. Perhaps we should questions experts more, in fact we welcome it when our clients challenge our assumptions, it’s what keeps us on our toes :-)

]]> Comment on Direct Mail - Stop and think by web optimizing techniques http://brightermarketing.com/blog/2009/03/direct-mail-stop-and-think/comment-page-1/#comment-5408 web optimizing techniques Mon, 09 Nov 2009 05:26:42 +0000 http://brightermarketing.com/blog/?p=394#comment-5408 I found your blog on google and read about 6 of your other posts. I just added you to my Google News Reader. Keep up the awe-inspiring work Look forward to reading more from you in the future. All the best I found your blog on google and read about 6 of your other posts. I just added you to my Google News Reader. Keep up the awe-inspiring work Look forward to reading more from you in the future. All the best

]]> Comment on Experts aren’t Always Right by Paul Bassi http://brightermarketing.com/blog/2009/09/experts-arent-always-right/comment-page-1/#comment-5351 Paul Bassi Sat, 07 Nov 2009 20:25:32 +0000 http://brightermarketing.com/blog/?p=646#comment-5351 While reading the predictions made by a wide range of individuals it struck me that they were all extremely negative either suggesting that something will never happen or that 'its just a fad' or that wont last. Seems to me it is far easier for people to suggest what isn't going to happen rather than thinking outside the box and as you suggest generate new ideas about the realms of possibilities in the future. I would also suggest that making predictions in the digital age that we live in about what is or is not going to happen is futile. Much better would be to talk about paths of development, predicting the direction of development rather than attempting to pick a specific area and 'predict' what will happen. Times are changing and especially for marketers attempting to predict far into the future is pointless deal with the here and now and learn, create and develop as you go along to ensure you keep up. While reading the predictions made by a wide range of individuals it struck me that they were all extremely negative either suggesting that something will never happen or that ‘its just a fad’ or that wont last. Seems to me it is far easier for people to suggest what isn’t going to happen rather than thinking outside the box and as you suggest generate new ideas about the realms of possibilities in the future.

I would also suggest that making predictions in the digital age that we live in about what is or is not going to happen is futile. Much better would be to talk about paths of development, predicting the direction of development rather than attempting to pick a specific area and ‘predict’ what will happen. Times are changing and especially for marketers attempting to predict far into the future is pointless deal with the here and now and learn, create and develop as you go along to ensure you keep up.

]]> Comment on Direct Mail - Stop and think by Friend Requests http://brightermarketing.com/blog/2009/03/direct-mail-stop-and-think/comment-page-1/#comment-5280 Friend Requests Thu, 05 Nov 2009 12:56:49 +0000 http://brightermarketing.com/blog/?p=394#comment-5280 Hi, this is a great site, and very well thought out and well written. Best Regards and Best of Luck Hi, this is a great site, and very well thought out and well written.

Best Regards and Best of Luck

]]> Comment on Direct Mail - Stop and think by myspace friend adder download http://brightermarketing.com/blog/2009/03/direct-mail-stop-and-think/comment-page-1/#comment-4742 myspace friend adder download Wed, 21 Oct 2009 13:43:34 +0000 http://brightermarketing.com/blog/?p=394#comment-4742 Who does your SEO work? I'd give you a PR10 for sure LOL - nice work here. Very Nice ;) Who does your SEO work?

I’d give you a PR10 for sure LOL - nice work here.
Very Nice ;)

]]> Comment on Building a New Website? by Charlotte Britton http://brightermarketing.com/blog/2009/09/building-a-new-website/comment-page-1/#comment-4511 Charlotte Britton Mon, 05 Oct 2009 14:50:08 +0000 http://brightermarketing.com/blog/?p=634#comment-4511 It's a really good point. From a search engine optimisation view, the number of times I have got involved in a website project, just as the site is being launched, which is (in my view) far too late. Understanding what search terms your customers are using to find your products and services is essential, if you want your website to appear in the search engine listings. Working from the bottom up > understanding the search terms > writing content around these > start getting traffic to your website. There is a fine balance though between writing for search engines vs brand integrity and tone of voice. You don't want it to sound false, it needs to be authentic and genuine. It’s a really good point. From a search engine optimisation view, the number of times I have got involved in a website project, just as the site is being launched, which is (in my view) far too late.

Understanding what search terms your customers are using to find your products and services is essential, if you want your website to appear in the search engine listings.

Working from the bottom up > understanding the search terms > writing content around these > start getting traffic to your website.

There is a fine balance though between writing for search engines vs brand integrity and tone of voice. You don’t want it to sound false, it needs to be authentic and genuine.

]]> Comment on Direct Mail - Stop and think by australia car classified ads http://brightermarketing.com/blog/2009/03/direct-mail-stop-and-think/comment-page-1/#comment-4424 australia car classified ads Tue, 29 Sep 2009 12:58:41 +0000 http://brightermarketing.com/blog/?p=394#comment-4424 really like your blog, nice tips and informative, do you have twitter account? so i can join you really like your blog, nice tips and informative, do you have twitter account? so i can join you

]]> Comment on Direct Mail - Stop and think by MySpace Requests http://brightermarketing.com/blog/2009/03/direct-mail-stop-and-think/comment-page-1/#comment-3968 MySpace Requests Wed, 09 Sep 2009 07:13:25 +0000 http://brightermarketing.com/blog/?p=394#comment-3968 Thanks For keeping it on point! Best Regards Thanks For keeping it on point!

Best Regards

]]> Comment on Marketing Fitness by Anders Online Marketing http://brightermarketing.com/blog/2009/09/marketing-fitness/comment-page-1/#comment-3953 Anders Online Marketing Tue, 08 Sep 2009 11:45:55 +0000 http://brightermarketing.com/blog/?p=622#comment-3953 I am working with marketing in Denmark and is searching for inspiration in the digital world. Thanks for inspiration I am working with marketing in Denmark and is searching for inspiration in the digital world. Thanks for inspiration

]]> Comment on Marketing Tribes by Joe Johnson http://brightermarketing.com/blog/2009/05/marketing-tribes/comment-page-1/#comment-3532 Joe Johnson Fri, 14 Aug 2009 21:36:58 +0000 http://brightermarketing.com/blog/?p=473#comment-3532 I am very impressed. It is time for the working environment to change. This was very definitive. I am very impressed. It is time for the working environment to change. This was very definitive.

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