I receive a regular newsletter from Mel McGee at Super Mummy a Mumpreneurs network. Her newsletters are always upbeat and full of useful information to inspire the mummies of the world to do more and create amazing businesses from scratch. I would like to link to the article but you have to be a member so I have included the article for you to read below. It is a great reminder of how creating a buzz about your marketing is half the battle and if you can create an excitement about the products and services you have to sell, you are usually onto a winner. Here is the article, and here is a link to Mel’s website www.supermummymumpreneurs.com where you can join her community for free and gain access to articles and make friends with like minded mumpreneurs.

What You Can Learn About Marketing From Santa by Mel McGee

Have you ever thought about what a great brand Santa has?  Talk about consistency.  Year after year ‘brand Santa’ delivers the same results.  He never let’s us down.  The emotional appeal that brand Santa brings is incredible.  All that excitement and anticipation.  That is if you are a child of course! But, that’s the point here.  Santa’s target market is children, always has been.

Although he might have been tempted to appeal to to teenagers, adults and everyone. But could you see his magic still working? Even the tiniest of niches is huge and niches have a way of expanding by themselves.

At the end of the day, it’s the consistency that counts and sticking with your niche. Too many small businesses lose focus and try to please everyone. They get tired of their brand and decide to change things around, wasting time and money. Santa has stuck with the same style, colours and image forever.  Who else can you think of that wears red and white, rides on a sleigh and delivers presents? Postman Pat?  Santa is different.  He stands out from the crowd, his marketing message is consistent and we as marketers have much to learn from ‘brand Santa’. Ho, Ho, Ho!

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