Here is a video from Ted that you might find interesting which is all about marketing Spaghetti Sauce, by Malcolm Gladwell the author of the recent book The Tipping Point. This video was recorded in 2004 but still rings true, it’s about how asking your target audience what they want may not give you the straight answers you are looking for.  It is about how you need to delve a little deeper to find out what consumers really want to make them happy, take a look you’ll be suprised and what makes them choose the brands and types of brands they do.