I wrote a blog post back in November called the Mummy Brand all about how my eldest daughter had dropped her mum now that she was at high school and how I had been relegated to taxi driver and general tidier upper. I remember how she used to hold my hand and how she used to skip and jump when she walked and how she would rely on me for more than just a lift somewhere. I had failed to notice the subtle changes that had been taking place and lost touch with the way teens and pre-teens communicate. Well I am glad to report that with a bit of training and re-acquaintance with my target market, I am finding it much easier to talk to her and she to me.

I know all about Bebo, slang on MSN, I can decipher her text messages and send them back to her  in the same language. It’s not perfect but I am getting there, and she is also trying to find out more about what I do for a living, even though she would never ever want me to come into school to talk about it. We even went shopping together in the school holidays and got on OK, she even picked out some outfits for me, that didn’t make me look like a teenager.

So what’s the moral to this ongoing saga, don’t loose touch with your target market, understand what it’s like to live in their world, and if they prefer to text you or communicate via email do that. Keep an eye on what’s happening in your industry and keep communicating with them. As with growing kids, once the communication stops, that’s where the problems can start.

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!