The following report from Sky News says it all really. The big advert agencies are using viral marketing to great effect. However, you don’t have to have a big budget to harness the power of viral marketing. We launched our book The Brighter Marketing Bible, just by using email viral marketing - to find out how we did it take a look at  http://brightermarketing.com/blog/category/book-launch/

And to find out how the big boys do it, take a look at the following report on viral marketing by Sky.