Here is a short and simple way of planning your marketing; it is just a five step process and can give you the basis for any marketing plan you want to create.

1. Where are you now?
What marketing have you done, what’s worked, what hasn’t.

2. Where do you want to go?
What do you want to achieve with your company? What are your goals? Who do you need to beat?

3. How you might get there?
List all the marketing activities that could help you achieve your company goals and be precise about the type of people and companies you want to target.

4. Which way is best?
Assess all your marketing activities and decide which are most suitable. Prioritise them, which are the most important, which ones will help you get where you are going.

5. How can you ensure arrival?
Measure the success of your marketing campaigns and ensure you make changes to make sure that they are taking you towards what you want to achieve for your company.

It’s a simple process but it works.