Make Time to Write Case Studies
I have just read a good article, Barbara Bix and Olga Taylor on why writing case studies are important on the Marketing Profs blog. In the current economic client, producing a case study is a great cost effective way of marketing. We always recommend that our clients develop great relationships with their customers and produce marketing case studies. And it is also something that we do ourselves, we make sure that we have case studies on our website, so that potential clients can see that we really do know what we are talking about. It can be pain to sit down, contact the customer, ask the questions and put together a case study but it is well worth it, and if you publish on your website, it costs you nothing except your time. So get on and do it…
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There are actually more than two dozen different ways that a business can repurpose their customer success stories once captured, so it certainly is well worth the effort.
Beyond the web site, businesses hand them out or email them for one-on-one sales opportunities, and use as trade show handouts. Additionally, organizations can summarize customer stories in sales presentations, include them in newsletters to customers/prospects, use for in training sales reps, up-selling to current customers, in booklets that aggregate a collection of customer stories, in direct marketing, in sales letters, in proposals, in press releases…
Very versatile!
@Casey Hibbard
Thanks for the comment Casey, you are right case studies are very versatile and can be used to support a range of marketing activities. We have used them in our proposals and in fact we are about to issue a press release about working with one of newest clients.