As promised here is the next installment of our book launch diary for our new book - The Brighter Marketing Bibles. It is now available on Amazon but we are not actively promoting it until mid January. The reason for this is that we want to focus on making the book a best seller on Amazon during a 24 hour period and we spent a whole day last week developing an action plan to help us do this. We want to demonstrate that even though we are a small business we can achieve a great deal through a focused marketing approach. So here is an outline of what we will be up to over the next few weeks.

1. Our publishers at Bookshaker.com have worked with other authors to make their books a best seller on Amazon during a 24 hour period so we have decided to take a similar approach. In fact they have written a book about how they did it  - http://amazon.bookshaker.com/ which is available as a digital download.

2. We have recruited colleagues in our network as well as friends and family and we have over 40 people who we know and trust who are willing to help us launch the book in an online launch.

3.  We have decided on a launch day of 21st January, when we will have an online launch that will see our network of helpers send out an email to people they know letting them know about the book. However, the email will include a really great offer as it will give the recipients of the email a chance to get their hands on some really great bonus information if they buy the book of Amazon in the next 24 hours.

4. We were able to give these bonuses away as we have asked our most trusted colleagues if they would provide business related articles, books and MP3 files that would add value to the book and act as a massive thank you for the people who had purchased the book.

5. We have tried to make it as easy as possible for the people who buy the book to get hold of their bonuses. So we have set up a robust website that will allow them to put in their Amazon receipt number, email and password and gain access to all the bonuses which they can download instantly.

5. Gill Alexander our PR consultant is busy developing some press releases that will highlight our mission to get the book on the Amazon best seller list in a 24 hour period. We will then send these out to the local and national press, along with some pictures of Siobhan and I peeping through a mountain of books.

6. We have been going social media crazy as well, to promote the book - using Facebook, LinkedIn, Ecademy, Amazon profiles, Amazon Connect, posting articles on an E-zine site, and generally trying to create as much of a buzz about the book as possible. We will even be using You Tube and other video sites in the New Year with a weekly video update of what we are doing which we will also feed to this blog. We are even posting reviews of other books that we like on Amazon as authors of The Brighter Marketing Bible for Small Businesses.

7. We are keeping this blog updated as much as possible to generate listings in the search engines for The Brighter Marketing Bible for Small Businesses.

8. In short we are doing as many low cost and no cost but effective marketing activities to get the book launched and in the hands of as many people as possible.

The next installment of this book launch journey is likely to be in the New Year, and will probably be in video so you can see us and find out quickly and easily what we are doing.

Here are links to more of our launch diaries

How to launch a book

Book Launch - Amazon Best Seller?

Book Launch - Power of Email Marketing

Book Launch - Website fun and games

Marketing Book Launch

Book Launch - Harder than it looks